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We all know about the power of a viral video—a video that is so arresting or intriguing that you happily pass it along to family, friends, and colleagues.

What if you could go viral offline?

In other words, what if you could get people to actively "pass you along" as a speaker to companies and associations? It all starts with how you answer the question, “What do you speak on?” Your answer will either kill the conversation or potentially lead to paying gigs.

This dynamic, interactive program shows you new and exciting ways to get people to say, “Tell me more about what you do.” And when they do, you’ll have permission to engage them deeper in conversation and expand your opportunities. Best of all, you’ll walk away with strategies to land more speaking engagements.

By attending this program, you will be able to:

• Discover how to build curiosity about your speaking business. 
• Differentiate yourself from the competition.
• Avoid the cumbersome elevator speech that turns people off.
• Get more enjoyment out of promoting and selling (yuck!).
• Identify more engaging ways to describe what you do. 
  

Steve Hughes is an award-winning international speaker who helps people look and sound smart when they talk. He’s the author of Captivate and has been featured on NPR, BBC Radio, CBS, and in The Wall Street Journal. He’s a former owner of a 50-person ad agency in St. Louis and today he works with Fortune 500 companies, top law firms, national associations, and leading universities. Steve holds a BA in French Literature and European History from the University of Kansas and an MBA in Marketing from Washington University where he was awarded the prestigious Olin Cup.