Are you putting in the prospecting time and effort, but just not getting the responses you want? Maybe it’s time for a new approach to help you stand out from the Sea of Sameness. Planners are flooded daily with calls and emails from every type of vendor, trying to sell them something. They’ve become immune to the usual types of outreach, and skeptical of most marketing (let’s face it...we all have). Once you get their attention, you have a (smaller than ever) window of opportunity to build trust. Your challenge is to humanize yourself immediately, in ways that are different from your competition, or you’ll never make it to the next round. That’s not easy to do...unless you know the secrets of the Personal Brand Mosaic©.
Today’s prospects require a new type of approach. We need to build a bigger, richer personal brand that not only gets noticed when we do our outreach, but attracts inbound sales, as well. Picture a tile mosaic. Every piece plays an important part in the big picture. Each marketing message you share with prospects is like its own unique, standalone tile, but together with your other strategic messages, it forms a magnetic, differentiated, authentic Personal Brand Mosaic©. Done well, you’ll easily get the attention of your prospects, rather than spinning your wheels and being ignored.
Sounds overwhelming? It’s not! Once you know the strategy and have the template, you can not only prospect much easier, but also foster fierce client loyalty that drives referrals.
3 Key Takeaways
- Learn how to create an impactful and memorable Personal Brand Mosaic© that truly stands out to help you win.
- Discover easy ways to capture and share your differentiators, to help you build immediate trust better than your biggest competitors.
- Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important initiative
About Our Speaker
Shawna Suckow is a speaker with some serious knowledge of consumer behavior and the buyer mindset. She got her start as a corporate planner a million years ago, before becoming a full-time professional speaker in 2014. She earned her CSP just five years later.
Today, Shawna speaks to audiences all over the world on how to differentiate themselves and their companies, so they can stand out better, build trust quicker, and become unforgettable in a crowded marketplace. Her goal: when it comes time to buy, she wants your prospects to think of nobody else but YOU.